Charles Joly And Fortessa Tableware Solutions Launch Crafthouse By Fortessa Nationwide At Williams-Sonoma
Sterling, VA (September 20, 2016)– World Champion Bartender and Crafthouse Cocktails founder, Charles Joly, and Fortessa Tableware Solutions, a global leader in providing premium tableware to professionals, are pleased to announce that Crafthouse by Fortessa®, their collaborative line of professional and authentic barware, is launching exclusively with kitchenware retailer Williams-Sonoma.
The collection is now available at williams-sonoma.com and will debut nationwide at Williams-Sonoma stores on October 7, 2016.
Crafthouse by Fortessa is a comprehensive barware collection designed for professionals and cocktail enthusiasts alike. Joly, a celebrated industry veteran, has applied his bartending ethos to the extensive line of tools and glassware that bring the craft cocktail experience to the consumer’s home, with the goal of educating the avid home entertainer on how to seamlessly and consistently create classic and inventive cocktails like a pro.
“I wanted to create barware that people would look at 10 years or 50 years from now and want to use,” says Charles Joly. “This line is timeless and works. I hope people enjoy it for years to come.”
Inspired by classic design and updated with contemporary principles and thoughtful details, Crafthouse by Fortessa provides all the tools to make perfectly balanced cocktails.
The following pieces of the collection will be available at Williams-Sonoma and williams-sonoma.com:
|Boston Shaker||Bottle & Wine Opener|
*Offered individually in-store
Scott Hamberger, co-founder and CEO of Fortessa Tableware Solutions, comments, “It is a great pleasure to partner with both Charles and Williams-Sonoma to empower consumers with high quality products that allow them to experience the fun of the cocktail movement. We have always delighted in making the authentic and the professional available to everyone, and are thrilled that through our relationship with Williams-Sonoma, we are able to do that.”
“Customers look to Williams-Sonoma as a resource to help them to recreate their favorite experiences, like enjoying a craft cocktail, in the comfort of their own homes,” said Janet Hayes, President of Williams-Sonoma. “Williams-Sonoma’s exclusive launch with Crafthouse by Fortessa will provide customers with a collection of thoughtfully-designed glassware and bar tools that we’re confident will resonate with novice and expert entertainers alike.”
Crafthouse by Fortessa will be available nationwide at Williams-Sonoma’s 240+ stores and via www.williams-sonoma.com.
ABOUT CHARLES JOLY
Charles Joly is a World Champion Bartender, James Beard Award Winner, the founder of Crafthouse Cocktails and lifelong food and beverage professional. He was lauded by Bon Appétit as one of the 10 Most Influential Bartenders and was named by Wine Enthusiast as a Top Spirit and Wine Professional. Throughout his career, the Chicago-native has focused on the balance between the classics and his own seasonal, original cocktails. With a strong emphasis on embracing the roots of the craft along with a progressive vision for the future, the menus he’s created are a glimpse at mixology in the second golden age of the cocktail.
ABOUT FORTESSA TABLEWARE SOLUTIONS
For over 20 years, Fortessa premium tableware products have set the quality standard for durability, design innovation and value. As the flagship brand of Fortessa Tableware Solutions, Inc., Fortessa products are manufactured to withstand the demands of 5-star restaurants and to excel in the home with the same level of style and performance. The Fortessa product range includes durable and elegant dinnerware collections made of authentic bone china and alumina oxide reinforced vitrified china, a dynamic range of accents designed to ignite the imaginations of chef’s and hostesses alike, and meticulously crafted stainless steel flatware and serve ware of the highest quality designed for performance. Passion, innovation, and customer satisfaction are at the core of the Fortessa experience, making the value promise, “Where new ideas take shape” more than just a slogan, but an integral part of the culture.
Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams-Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store has a professional demonstration kitchen for cooking classes and tastings conducted by expert culinary staff. Williams-Sonoma Cooking Schools, located in select locations in the U.S. and Australia, offer hands-on classes led by professional chefs. A comprehensive gift registry program for weddings and other special events is available in stores and online. On Williams-sonoma.com and the Williams-Sonoma blog, Taste, customers can find recipes; tips and techniques that help them create delicious meals and wonderful memories.